Natural Labor Encouraging Massage in Charlotte
Ready To Meet Your Baby?
At 37 weeks and beyond, our Natural Labor
Encouraging Massage combines gentle prenatal
massage, targeted acupressure, reflexology and
essential oils to increase your body’s natural
production of oxytocin, encourage contractions and help move your body toward the early stages of
labor.
Designed to Encourage Your Body to Progress Toward Labor
Meet your body where it is. Encourage it toward what comes next.
Natural Labor Encouraging Massage isn’t simply a prenatal massage you receive near your due
date.
It has a specific purpose:
To encourage your body to progress further toward the early stages of labor than it is when you arrive.
Your therapist combines gentle prenatal massage, targeted acupressure, reflexology, and essential oils with the intent of encouraging your body’s natural oxytocin response and contractions.
Oxytocin plays an important role in uterine contractions and the progression of labor.
Every woman arrives at a different place in the process, and every body responds differently.
The goal isn’t to force labor onto a timetable. It’s to give a body that has reached 37 weeks or beyond thoughtful encouragement toward its next stage.
Sometimes the Best Place to Start Is Letting Go.
Relax. Receive. Let your body do what it knows how to do
The final weeks of pregnancy can feel surprisingly active.
Appointments. Preparations. Questions. Waiting. Watching for signs. Thinking about what comes next.
Your Natural Labor-Encouraging Massage gives you permission to stop doing for a little while.
Get comfortable.
Breathe.
Let your shoulders drop.
Let someone else take care of you.
The relaxation component works alongside the massage, targeted acupressure and essential oils as part of an experience intentionally designed for this final stage of pregnancy.
Designed for 37 Weeks and Beyond
Not 37 Weeks Yet? Book Prenatal Massage
Natural Labor-Encouraging Massage becomes available once you reach 37 weeks of pregnancy.
And it doesn’t have to be a one-time appointment.
Natural Labor-Encouraging Massage can be received weekly during the late stages of pregnancy.
Each appointment meets your body where it is that week, with the aim of encouraging further progression toward the early stages of labor.
If you’re not yet 37 weeks, our Prenatal Massage remains the right choice for specialized prenatal care, comfort and relief.
Comfort Still Comes First.
Not 37 Weeks Yet? Book Prenatal Massage
blume•well’s pregnancy expertise remains at the center of this experience.
We use pregnancy-specific positioning pillows, bolsters and support to adapt the massage around your body.
Why Moms Book.
Women come to blume•well for Natural Labor Encouraging Massage for different reasons.
Wherever you are today, the aim is simple: to encourage your body to progress further toward labor than it is right now.
To Support a Planned Natural Birth
You’ve prepared for a natural birth and want to support your body as it begins making the transition toward labor.
Hoping to Go Into Labor Before a Scheduled Medical Induction
You may have an induction date approaching and want to give your body an opportunity to progress toward labor naturally beforehand.
You’ve Reached—or Passed—Your Due Date
Your due date is here or behind you, and you’re ready to encourage your body toward the early stages of labor.
To Help Your Body Keep Progressing
Maybe you’re simply 37+ weeks, feeling ready, and want to support your body as it moves closer to labor.
More Than a Standard Prenatal Massage
Natural Labor-Encouraging Massage builds on the specialized prenatal care our therapists already provide, with additional techniques intentionally selected for the final weeks of pregnancy.
Our therapists specialize in caring for pregnant women and bring an experienced understanding of the changing pregnant body to every session.
The experience combines:
Specialized care with a purpose: encouraging your body toward labor.
Gentle Prenatal Massage
Thoughtful massage adapted around your late-pregnancy body, comfort and areas that need attention.
Targeted Acupressure
Focused pressure on specific acupressure points traditionally used to encourage the body toward labor and support contractions.
Reflexology
Focused pressure on specific reflexology points traditionally used to encourage the body toward labor and support contractions
Essential Oils
Essential oils incorporated into the experience as part of blume•well’s Natural Labor-
Encouraging Massage protocol traditionally used to promote contractions.
What to Expect
Purposeful care for the final stretch.
01
We Start With You
Tell us how many weeks you are, how you’re feeling and where your body is in the process today.
02
We Get You Comfortable
At 37, 38, 39 or 40+ weeks, comfort matters. We use pregnancy-specific positioning and support adapted around your body.
03
Gentle Massage + Targeted Acupressure + Essential Oils
Your therapist combines specialized prenatal massage, targeted acupressure, reflexology and essential oils as part of a session intentionally designed to encourage your body to progress toward the early stages of labor
04
Then, Let Go
There is nothing you need to accomplish during your massage. Rest. Breathe. Receive. Let your body respond in its own way.
Loved by Charlotte Moms
Choose the Time Your Body Needs
Natural Labor-Encouraging Massage is available in three session lengths.
Each combines specialized prenatal massage, targeted acupressure, reflexology and essential oils with the aim of encouraging your body to progress further toward the early stages of labor.
You must be 37 weeks pregnant or later to receive Natural Labor Encouraging Massage.
The Classic
$134
60 Minutes
A focused Natural Labor Encouraging Massage experience combining gentle prenatal massage, targeted acupressure and essential oils.
A Little More Time
$165
75 Minutes
More time for massage, relaxation and focused labor-encouraging techniques throughout the session.
The Full Experience
$196
90 Minutes
Our most comprehensive Natural Labor Encouraging Massage experience, with additional time for both full-body prenatal care and focused labor-encouraging techniques.
Questions About Your Care
Everything you need to know about our wellness services and care experience.
When can I book Natural Labor-Encouraging Massage?
Natural Labor-Encouraging Massage is available once you reach 37 weeks of pregnancy. If you haven’t reached 37 weeks yet, our Pregnancy Massage is designed specifically for you.
How often can I get Natural Labor Encouraging Massage?
Once you’ve reached 37 weeks, Natural Labor Encouraging Massage can be received weekly as you move through the final stages of pregnancy. Each appointment meets your body where it is that week, with the aim of encouraging further progression toward the early stages of labor.
What is Natural Labor Encouraging Massage designed to do?
Natural Labor Encouraging Massage is designed to encourage your body to progress toward the early stages of labor. The session combines gentle prenatal massage, targeted acupressure, reflexology and essential oils with the intent of encouraging your body’s natural oxytocin response, promoting contractions and supporting progression toward early labor. Every woman responds differently, so the timing or onset of labor cannot be guaranteed.
Will this massage put me into labor?
The purpose of Natural Labor Encouraging Massage is to encourage your body toward labor, but no massage can guarantee exactly how or when an individual woman’s body will respond. The experience is specifically designed for women at 37 weeks and beyond and uses gentle prenatal massage, targeted acupressure, reflexology and essential oils intended to encourage oxytocin production, contractions and progression toward the early stages of labor.
Can Natural Labor Encouraging Massage help me avoid a scheduled medical induction?
Some women book Natural Labor Encouraging Massage because they have a medical induction scheduled and hope to encourage their bodies to begin labor naturally beforehand. That is a common reason for booking this service. Every woman’s body and pregnancy are different. Natural Labor Encouraging Massage is intended to encourage progression toward labor, but it cannot guarantee that labor will begin before a scheduled induction or replace recommendations from your maternity care provider.
What makes this different from Pregnancy Massage?
Pregnancy Massage focuses on personalized comfort, relaxation and the changing physical needs of pregnancy. Natural Labor Encouraging Massage builds on that same specialized prenatal expertise but adds targeted acupressure and essential oils specifically for women at 37 weeks and beyond who want to encourage their bodies toward labor.
What is acupressure?
Acupressure involves applying focused manual pressure to specific points on the body. During Natural Labor Encouraging Massage, your therapist incorporates selected acupressure points traditionally associated with encouraging contractions and supporting the body’s progression toward labor.
Why do I need to be at least 37 weeks?
blume•well reserves Natural Labor Encouraging Massage for clients who have reached at least 37 weeks of pregnancy when your baby is considered full term.
Can I book if I’m 40 weeks or past my due date?
Yes.
If you are 37 weeks or beyond, you meet blume•well’s gestational requirement for Natural
Labor Encouraging Massage.
What if I’m already having contractions?
Occasional contractions or early signs that your body is preparing for labor may occur near the end of pregnancy. You can still receive massage during this phase. If you believe you may be in active labor, your water has broken, you are experiencing concerning symptoms, or your maternity care team has instructed you to seek care, follow their guidance rather than attending a massage appointment.
What if I have a high-risk pregnancy?
If you have a high-risk pregnancy, pregnancy complications, medical restrictions, new symptoms or concerns about whether this service is appropriate for you, speak with your healthcare provider before booking.
Ready to Meet Your Baby?
You’ve spent months getting here.
Now you’re in the final stretch.
Give yourself time to get comfortable, breathe and receive specialized care designed with a
purpose, to encourage your body to progress toward the early stages of labor. Every woman responds differently. But if your body is ready, we’re here to help encourage it along
37 Weeks or More?
Labor Preparation
When you reach 37 weeks, our Natural Labor-Encouraging Massage combines specialized prenatal massage, targeted acupressure, reflexology and essential oils to encourage your body toward the early stages of labor.
Your Care Doesn’t End Here.
Postpartum Support
Once baby arrives, blume•well Postpartum Massage is here to care for you and the needs of your body that carried you through pregnancy and birth.


